Clarks, Step It Up

These are some stills for a success pitch I produced for Nickelodeon for the Clarks shoe brand. The show they were sponsoring was based around street dance. Unfortunately I couldn't produce the piece as I was going on holiday for the bulk of the production so I handed it over to Nickelodeon to produce in house. Some of the ideas I explored encouraged me to make this piece which uses the motion capture  of a dancer to drive splines and particles. I used a combination of photographs projected onto geometry (images 2, 4, 5, 6) and fully CG backgrounds (images 1, 3). Click on the images to pull them up full screen.